Improving Business in the Wilmington Region

HITTING THE MARK

When our supporters gathered for the 2025 WBD Invitational in mid-October, they were met with a blend of old and new.

The tournament, as always, was a memorable event featuring world-class golf, great food and meaningful fellowship. Proceeds from the event are a reliable source of funding for regional marketing and recruitment programs, and this year was no different. The scene – the serene, moss-draped landscapes at River Landing – was also very familiar to attendees.

But new this year was something very exciting: a new look for WBD and the region. We’ve unveiled a secondary logo. The new mark complements our existing WBD logo in terms of colors and style but now features overlapping Blue Herons forming an elegant “W.” The look conveys our region’s coastal spirit, relaxed vibe and cool confidence. It typifies Greater Wilmington’s outdoor appeal and steadfast resilience.

You’ll see our new herons on the WBD website and in our printed marketing collateral. Also look for it on WBD’s branded apparel and accessories, which are worn locally by our members but also make the rounds statewide, nationally and abroad as we promote Greater Wilmington as an irresistible destination for businesses and businesspeople from around the world. We hope you’ll find opportunities to showcase the region everywhere you go.

Institutions endure because they make subtle changes as the years go on while never losing site of their founding mission. That’s certainly the case at WBD. With our roots extending to 1956, we have always sought ways to sharpen our tools, tactics and operations. But we remain unwavering in our focus on industrial diversification, corporate outreach, modern economic infrastructure and ready-to-go business sites. While logos may come and go, our fundamentals won’t change.

We thank those of you that joined us at our golf tournament and look forward to further networking at our November 12 annual meeting. Both events are always unique celebrations of the success we’ve all worked hard to build.

Best wishes,
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